As the Marketing and Outreach Coordinator for Clemson Libraries, I took the lead in designing and executing a variety of impactful projects, events, and initiatives. My role allowed me to oversee every aspect of these initiatives, including event logistics, strategic event and service promotion, and the creation of visual content.
This multifaceted role taught me to balance and integrate these diverse tasks, providing me with a broad understanding of marketing.
I had the opportunity to explore different design styles, elements, and components while maintaining brand standards to create content that stands out.
SOCIAL MEDIA GRAPHICS
Creating social media graphics for Clemson Libraries taught me efficient social media management. Utilizing both Adobe Creative Cloud and Canva, I quickly produced visually appealing content that aligned with Clemson's brand. This role enhanced my ability to deliver engaging visuals swiftly, improving our online presence and audience engagement.
HANDOUTS
Creating handouts for Clemson Libraries' outreach efforts helped me blend creativity with brand consistency. I designed distinctive visuals that adhered to Clemson's standards while effectively showcasing different departments, services, and programs. This approach ensured each handout stood out and communicated its message clearly.
INFOGRAPHIC
THE FACULTY GUIDE
The Faculty Guide was created as a one-stop shop for all faculty to find and utilize resources that are available to them through the Clemson Libraries. This faculty guide is available online and sometimes printed for in-person outreach events.
