As a part of my master’s coursework in Packaging and Specialty Printing, I created LURE Fishing Gear, a mock brand for the fishing industry. Using a three-color palette, I designed cohesive branding elements including a promotional label (a set of foiled stickers with water-themed visuals), a functional label (a durable, clear design for product information), and a paperboard packaging concept. The project also featured a specialty print item—a physical tackle box showcasing the LURE logo and matching aquatic design. This project demonstrated my ability to blend creative and technical skills in branding and packaging design.